Incodea, a planning and scheduling software company, came to us with
an interesting problem. They had just won
an efficiency award by the US Navy and wanted to target Naval Officers
as their were preparing their OPTAR budgets.
Limited to black and white, I designed this ad using Navy specific items
on a "to do" list and put the Incodea character
spokesman (an ant) in a Navy uniform and placed the ad in Navy Times
magazine for direct exposure to Incodea's target market.