Incodea ad
Incodea, a planning and scheduling software company, came to us with an interesting problem. They had just won
an efficiency award by the US Navy and wanted to target Naval Officers as their were preparing their OPTAR budgets.
Limited to black and white, I designed this ad using Navy specific items on a "to do" list and put the Incodea character
spokesman (an ant) in a Navy uniform and placed the ad in Navy Times magazine for direct exposure to Incodea's target market.